The title of this article might be a bit misleading but I really don’t care, you see, in a recent interview with Venture Beat magazine Robbie Bach head of the Zune team and (i guess this is) more importantly the president of Microsoft’s Entertainment & Devices devision hit upon something (one of the reasons Zune users are so loyal) that has been obvious to many Zune users for a while now. Zune is a superior device, not just for music, not just to be different, not just because it doesn’t get all scratched up when you breath on it, but rather because, well, it’s just better.

Alright, he didn’t actually say that but that’s only because the interview generally discussed the Zun’s other aspects, which included where it might be gaining in the market. When asked “Where can we see signs of momentum on Zune?” Robbie responded by stating that the Social is seeing a solid growth and that some are even downloading and installing it’s software just for the networking aspects, without even purchasing the player.

Bach also suggested that with it social and connected entertainment experience there was a great deal of room to grow, and used Xbox Live as an example for future possibilities. Also, there was an interesting question regarding it’s gaming capabilities and how management viewed it’s place as compared to other players that are similar type devices:

The way you have to think about it is to ask whether Zune is just a portable music player or a portable entertainment player. We think of it more as a portable entertainment player. The point of demoing games is to show that games can run on that entertainment platform. We didn’t demo games running on some big service because there isn’t some big service to announce. But the idea is that Zune does music, video, photos, and it has the hardware to do very compelling games on it. It is more compelling than an iPod because it actually has a D-pad. From a gaming perspective, it is reasonably well suited. You can read a little or read a lot into it. The point is that we think of it as a portable entertainment device.

I think this tells us just where the Zune is going to be in the future, and that’s in the future. The Zune isn’t just going to go away!